New Game Labs is a creator-driven platform connecting the worlds of athletes and tech through industry leading insights and advising athlete-driven startups.
We’re trusted by a global community of 21K+ founders, investors and players.
INSIGHTS
PARTNERSHIPS
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META
WOMEN’S SPORTS INCUBATOR
CREATOR ACCELERATOR
THE PLAYERS COMPANY
STARTUP
CALAXY
STARTUP
GRANDSTAND
STARTUP
AS SEEN IN
BOARDROOM
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NYT
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ESSENCE
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BOARDROOM • NYT • FORBES • ESSENCE •
New Game Labs is founded by Kirby Porter, a sports entrepreneur & creator with a passion for empowering athletes beyond the game.
Kirby got her start in content-creation with her podcast Court to Corporate™️ and has since grown into a top creator in sports business as a LinkedIn Top Voice and Meta NIL Program Advisor.
Prior to entrepreneurship, she was the 1st marketing hire at Will Ventures, an NBA sports marketing analyst at PepsiCo and Harvard Women's Basketball captain.
Her innovation in the industry has been recognized by Sports Business Journal's 30 Under 30 and Front Office Sports Rising 25.
Learn more at kirbyporter.com.